Halo Cars

Visual Identity, Web

Halo Cars provides smart outdoor monitors and adtech for vehicles to serve hyper-targeted ads. As a rebranding concept, I refined their logo and advertising materials, shaping their new visual identity.

While maintaining its geometric style, the logo typeface is bolder to enhance legibility and has a thinner halo for balance. Inspired by New York’s cityscape in motion, gradient-like visuals are used to reflect the product’s dynamic environment. Rounded shapes also echo the design of Halo’s LED screens.