Opus

Visual Identity, Social Media, Event Campaign

Opus is a collective of artists and baristas bringing together coffee, music, and art through pop-up experiences.

I developed a visual identity to improve brand cohesion while balancing the collective’s frequent creative experimentation. To achieve this, the design uses elements resembling labels, watermarks, and stamps as unifying markers. Like the word “opus,” these tags and markers reflect a catalogued system of creative projects.